GENUX Conference 2025

Friday, October 24, 2025
9AM – 7PM EDT
40 Cambridge St, Boston MA
Past GENUX conference panel discussion

COALESCE TO CREATE

GENUX Boston is an annual symposium conference that brings together Boston and the New England area minds in User Experience. AI has moved from an emerging tool to a collaborative force—blurring boundaries between disciplines, reshaping workflows, and redefining the creative process itself. We coalesce to create.

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SPEAKERS
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Piotr Woronkowicz

Piotr Woronkowicz

Yvette

Yvette Gattineri

Eric

Eric Benson

Lingyi

Lingyi Kong

Chris

Chris Bransfield

Amy

Amy Parker

Alex

Alex Carr

Jeff

Jeff Grantz

John

John Rothenberg

Nolan

Nolan Thompson

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8:00 – 9:00am
Workshop

Doors Open: AI Workflow Workshop Only

Doors open for AI workshop attendees only. Workshop tickets are a ticket add-on available in checkout.


9:00 – 11:00am
Workshop AI

Designing with AI: Hands-On Product Prototyping

Join Alex Carr for an interactive workshop designed for digital product and UX designers who want to start integrating AI into their design process. Learn how to use tools like Lovable, Claude, and the Figma MCP server to transform your design ideas into interactive prototypes. Workshop tickets are a ticket add-on available in checkout.


11:00am – 12:00pm
Networking

GENUX 2025 Symposium Arrivals / Lunch

Doors open for all symposium attendees. Lunch provided. Network with fellow participants before the main program begins.


12:00 – 12:15pm
Presentation

GENUX 2025 Symposium Introduction

Opening remarks and conference introduction with hosts Amy Parker and Alex Carr.


12:15 – 1:15pm
Keynote Presentation

Opening Keynotes: Yvette Gattineri & Eric Benson

Founders of Re-Nourish present the opening keynote presentation.


1:15 – 2:15pm
Presentation

Jeff Grantz

Director of Creative Tech at DCL Founder at ILLUMINUS


2:15 – 2:30pm

15 Minute Break


2:30 – 3:30pm
Panel

Moderator Lingyi Kong with Panelists on Modern Creative Process

Lingyi Kong, Artist, Designer, and Educator at Parsons, moderates a panel featuring John Rothenberg, Founding Partner at Sosolimited, and Nolan Thompson, Program Lead at BU SPARK!


3:30 – 4:30pm
Presentation

Chris Bransfield;

Co-founder of Woods Creative


4:30 – 4:45pm

15 Minute Break


4:45 – 5:45pm
Presentation Design

Piotr Woronkowicz

Partner at Pentagram presents the closing keynote.


5:45 – 5:50pm
Presentation

GENUX 2025 Closeout

Closing remarks with hosts Amy Parker and Alex Carr.


5:50 – 6:50pm
Networking

Happy Hour: Meet New People Over Drinks

Join fellow attendees for drinks and continued networking. Perfect opportunity to connect with speakers and participants.

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Alex Carr

Alex Carr

Alex Carr is a design leader with over 18 years of experience in interactive design, creative direction, and digital strategy. He is passionate about solving complex problems and creating enjoyable user experiences across industries and platforms. Most recently, Alex was the Chief Design Officer at Telus Digital, where he led a global multidisciplinary design and content team delivering digital-first, branded experiences for clients such as T-Mobile, Marriott, PepsiCo, Domino's, and John Hancock/Manulife.

Before Telus Digital, Alex was a Partner and SVP of Design at Maark, a strategic marketing and innovation agency, where he oversaw the creative vision and execution of digital transformation projects.

Alex is an alum of the Rhode Island School of Design, with a degree in Graphic Design. He is also a guest critic at Maine College of Art and Design.

Amy Parker

Amy Parker

Amy Parker is the Executive Design Director and Co-founder of Woods Creative, a research and design firm, located in Boston and Portland, Maine. At Woods she leads creative strategy, ideation, and digital design to make communication solutions, digital products, and visual languages for brands spanning Fortune 500s to NASDAQ tech companies to non-profit arts organizations.

As Vice President and Programming Chair at AIGA Boston, Amy actively builds community and brings people together across New England to uncover unexpected opportunities for collaboration. She is the co-creator of AIGA Boston and Telus Digital's GENUX Symposium and co-leads ICA Boston's Designer Lecture series. In addition to being plugged into the Boston design scene, she serves on the board of directors for SPACE as the newly appointed President and teaches design as an adjunct faculty member at the Maine College of Art & Design.

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