GENUX2024

OCT 11

11:00 AM – 6:30 PM EDT

Let's redesign reality together.

Be part of Design for Positive Change with AIGA Boston and WillowTree.

Speakers

Explore transformative ideas with dreamers from the fields of design, research, social science, and creative engineering.

Sarah Pagliaccio

She/Her

Educator, Consultant, Advocate

Janelle Estes

She/Her

Experience Design Platform Director & Educator

Elizabeth Goodspeed

She/Her

US Editor-at-large

Jill Stover Heinze

She/Her

Research Director and Lead, Data & AI Research Team

Travis Robertson

He/Him

Co-founder & Executive Creative Director

Chris Bransfield

He / Him

Executive UX Research Director

GENUX 2024 Hosts

Amy Parker

She/Her

VP Programming AIGA Boston / Executive Design Director

Alex Carr

He/Him

Chief Design Officer

Schedule

Explore our roster of speakers and topics.

Time

Talk

11:00 AM

12:20 PM

12:20 PM

Doors Open

Provided Lunch + Coffee + Tea + Networking. Get a bite to eat, meet some creatives, settle into your seat.

12:20 PM

12:30 PM

12:30 PM

GENUX Symposium Intrduction

Amy Parker of Woods Creative and Alex Carr of WillowTree kickoff GENUX2024.

Amy Parker

Alex Carr

12:30 PM

1:30 PM

1:30 PM

Branding Systems

Travis Robertson

1:30 PM

2:30 PM

2:30 PM

Sustainability in Design

Sarah Pagliaccio

Janelle Estes

2:30 PM

2:45 PM

2:45 PM

Coffee + Tea Break / Networking

Reflect + share + breakout and take time to look back on our morning sessions.

2:45 PM

3:45 PM

3:45 PM

AI For Good

Jill Heinze

3:45 PM

4:45 PM

4:45 PM

Social Science

Chris Bransfield

Mystery Guest

4:45 PM

5:45 PM

5:45 PM

What Goes Around Comes Around

In a creative world exploding with rapidly shifting trends, drawing inspiration from the past can be an unexpected superpower for designers looking to create unique and timely work. Graphic designer and archivist Elizabeth Goodspeed will discuss the limitations of contemporary moodboards, provide examples of how designers (past and present) have been inspired by historic ephemera, and share insights into how she has personally incorporated archival content into her work a designer and writer. We’ll close with some provide practical tips on how designers can begin to explore and engage with the past themselves.

Elizabeth Goodspeed

5:45 PM

5:50 PM

5:50 PM

GENUX Closeout

Recap with a thank you to our speakers and sponsors to close out GENUX2024

Amy Parker

Alex Carr

5:50 PM

6:30 PM

6:30 PM

Meet New People Over Drinks

Finishing up the night with socialization, reflection, and drinks

FAQ

The extra details to answer your GENUX questions.

The extra details to answer your GENUX questions.

The extra details to answer your GENUX questions.

What's The Food Situation?

Travel Logistions / Parking?

Tickets For AIGA Members?

Event Partners

Realizing a dream takes commitment and investment. GENUX2024 was made possible by the generous contributions of AIGA and WillowTree.

Realizing a dream takes commitment and investment. GENUX2024 was made possible by the generous contributions of AIGA and WillowTree.

Realizing a dream takes commitment and investment. GENUX2024 was made possible by the generous contributions of AIGA and WillowTree.

Realizing a dream takes commitment and investment. GENUX2024 was made possible by the generous contributions of AIGA and WillowTree.

WillowTree

WillowTree

WillowTree

WillowTree, a TELUS International Company, is a premier, full-service digital experience agency for the world's most customer-centric brands.

AIGA Boston

AIGA Boston

AIGA Boston

AIGA advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to aplify the voice of design and create the vision for a collective future.

AIGA Boston + Willowtree present an evening of discussion on user experience. Design + Research + Engineering + Innovation.

Let's redesign reality together.

Be part of Design for Positive Change with AIGA Boston and WillowTree.

Let's redesign reality together.

Be part of Design for Positive Change with AIGA Boston and WillowTree.

Let's redesign reality together.

Be part of Design for Positive Change with AIGA Boston and WillowTree.

Let's redesign reality together.

Be part of Design for Positive Change with AIGA Boston and WillowTree.

Speakers

Schedule

Speakers

Explore transformative ideas with dreamers from the fields of design, research, social science, and creative engineering.

Sarah Pagliaccio

She/Her

Educator, Consultant, Advocate

Janelle Estes

She/Her

Experience Design Platform Director & Educator

Elizabeth Goodspeed

She/Her

US Editor-at-large

Jill Stover Heinze

She/Her

Research Director and Lead, Data & AI Research Team

Travis Robertson

He/Him

Co-founder & Executive Creative Director

Chris Bransfield

He / Him

Executive UX Research Director

GENUX2024 Hosts

Amy Parker

She/Her

VP Programming AIGA Boston / Executive Design Director

Alex Carr

He/Him

Chief Design Officer

Speakers

Schedule

Speakers

Explore transformative ideas with dreamers from the fields of design, research, social science, and creative engineering.

Sarah Pagliaccio

She/Her

Educator, Consultant, Advocate

Janelle Estes

She/Her

Experience Design Platform Director & Educator

Elizabeth Goodspeed

She/Her

US Editor-at-large

Jill Stover Heinze

She/Her

Research Director and Lead, Data & AI Research Team

Travis Robertson

He/Him

Co-founder & Executive Creative Director

Chris Bransfield

He / Him

Executive UX Research Director

GENUX2024 Hosts

Amy Parker

She/Her

VP Programming AIGA Boston / Executive Design Director

Alex Carr

He/Him

Chief Design Officer

Speakers

Schedule

Speakers

Explore transformative ideas with dreamers from the fields of design, research, social science, and creative engineering.

Sarah Pagliaccio

She/Her

Educator, Consultant, Advocate

Janelle Estes

She/Her

Experience Design Platform Director & Educator

Elizabeth Goodspeed

She/Her

US Editor-at-large

Jill Stover Heinze

She/Her

Research Director and Lead, Data & AI Research Team

Travis Robertson

He/Him

Co-founder & Executive Creative Director

Chris Bransfield

He / Him

Executive UX Research Director

GENUX2024 Hosts

Amy Parker

She/Her

VP Programming AIGA Boston / Executive Design Director

Alex Carr

He/Him

Chief Design Officer

Speakers

Schedule

Speakers

Explore transformative ideas with dreamers from the fields of design, research, social science, and creative engineering.

Sarah Pagliaccio

She/Her

Educator, Consultant, Advocate

Janelle Estes

She/Her

Experience Design Platform Director & Educator

Elizabeth Goodspeed

She/Her

US Editor-at-large

Jill Stover Heinze

She/Her

Research Director and Lead, Data & AI Research Team

Travis Robertson

He/Him

Co-founder & Executive Creative Director

Chris Bransfield

He / Him

Executive UX Research Director

GENUX2024 Hosts

Amy Parker

She/Her

VP Programming AIGA Boston / Executive Design Director

Alex Carr

He/Him

Chief Design Officer