Let's redesign reality together.

In the midst of the digital revolution transforming design, Generation UX is poised to unlock our collective expertise to create meaningful, positive change in our world.

In the midst of the digital revolution transforming design, Generation UX is poised to unlock our collective expertise to create meaningful, positive change in our world.

In the midst of the digital revolution transforming design, Generation UX is poised to unlock our collective expertise to create meaningful, positive change in our world.

Speakers

Explore transformative ideas with dreamers from the fields of design, research, social science, and creative engineering.

Sarah Pagliaccio

She/Her

Educator, Consultant, Advocate

Janelle Estes

She/Her

Experience Design Platform Director & Educator

Elizabeth Goodspeed

She/Her

US Editor-at-large

Jill Stover Heinze

She/Her

Research Director and Lead, Data & AI Research Team

Travis Robertson

He/Him

Co-founder & Executive Creative Director

Chris Bransfield

Executive UX Research Director

Catherine Headen

She/Her

Design Consultant / Freelance Principal Designer

Freddie deBoer

Writer / Academic

James Smalls

Senior Interaction Design Lead

GENUX 2024 Hosts

Amy Parker

VP Programming AIGA Boston / Executive Design Director

Alex Carr

He/Him

Chief Design Officer

Speakers

Schedule

Speakers

Explore transformative ideas with dreamers from the fields of design, research, social science, and creative engineering.

Sarah Pagliaccio

She/Her

Educator, Consultant, Advocate

Janelle Estes

She/Her

Experience Design Platform Director & Educator

Elizabeth Goodspeed

She/Her

US Editor-at-large

Jill Stover Heinze

She/Her

Research Director and Lead, Data & AI Research Team

Travis Robertson

He/Him

Co-founder & Executive Creative Director

Chris Bransfield

Executive UX Research Director

Catherine Headen

She/Her

Design Consultant / Freelance Principal Designer

Freddie deBoer

Writer / Academic

James Smalls

Senior Interaction Design Lead

GENUX2024 Hosts

Amy Parker

VP Programming AIGA Boston / Executive Design Director

Alex Carr

He/Him

Chief Design Officer

Speakers

Schedule

Speakers

Explore transformative ideas with dreamers from the fields of design, research, social science, and creative engineering.

Sarah Pagliaccio

She/Her

Educator, Consultant, Advocate

Janelle Estes

She/Her

Experience Design Platform Director & Educator

Elizabeth Goodspeed

She/Her

US Editor-at-large

Jill Stover Heinze

She/Her

Research Director and Lead, Data & AI Research Team

Travis Robertson

He/Him

Co-founder & Executive Creative Director

Chris Bransfield

Executive UX Research Director

Catherine Headen

She/Her

Design Consultant / Freelance Principal Designer

Freddie deBoer

Writer / Academic

James Smalls

Senior Interaction Design Lead

GENUX2024 Hosts

Amy Parker

VP Programming AIGA Boston / Executive Design Director

Alex Carr

He/Him

Chief Design Officer

Speakers

Schedule

Speakers

Explore transformative ideas with dreamers from the fields of design, research, social science, and creative engineering.

Sarah Pagliaccio

She/Her

Educator, Consultant, Advocate

Janelle Estes

She/Her

Experience Design Platform Director & Educator

Elizabeth Goodspeed

She/Her

US Editor-at-large

Jill Stover Heinze

She/Her

Research Director and Lead, Data & AI Research Team

Travis Robertson

He/Him

Co-founder & Executive Creative Director

Chris Bransfield

Executive UX Research Director

Catherine Headen

She/Her

Design Consultant / Freelance Principal Designer

Freddie deBoer

Writer / Academic

James Smalls

Senior Interaction Design Lead

GENUX2024 Hosts

Amy Parker

VP Programming AIGA Boston / Executive Design Director

Alex Carr

He/Him

Chief Design Officer

Schedule

Explore our roster of speakers and topics.

Time

Talk

11:00 AM

12:20 PM

12:20 PM

Doors Open

Provided lunch + coffee + tea + networking. Get a bite to eat, meet some creatives, and settle into your seat.

12:20 PM

12:30 PM

12:30 PM

GENUX Symposium Introduction

Amy Parker of Woods Creative and Alex Carr of WillowTree kickoff GENUX2024.

Amy Parker

Alex Carr

12:30 PM

1:30 PM

1:30 PM

Designing From Past Lives

Where have you been influenced? Where are you going? Travis Robertson will explore a variety of case studies informed by previous lives as a professional fighter, child actor, music collector and chef. He'll talk about how non-industry experience creates richer, deeper connections and more meaningful work. Featured client work will include the Boston Symphony Orchestra, Reebok, Jack Daniel’s, and the Boston Bruins.

Travis Robertson

1:30 PM

2:30 PM

2:30 PM

Sustainable Design: From Principles to Practice

Discover how sustainable design principles—from Dieter Rams’ timeless philosophy to innovative supply chain strategies—can shape a sustainable future. Professors and industry experts Sarah Pagliaccio and Janelle Estes will showcase real-world case studies from Bentley University’s undergraduate and graduate design programs, offering insights into how thoughtful design can lower energy consumption, extend product life cycles, and create sustainable user experiences. Leave with actionable strategies for implementing environmental, social, and ethical practices—empowering both designers and organizations to make a lasting impact!

Sarah Pagliaccio

Janelle Estes

2:30 PM

2:45 PM

2:45 PM

Coffee + Tea Break / Networking

Reflect + share on our morning sessions. Meet some new people.

2:45 PM

3:45 PM

3:45 PM

AI For Good

Jill Stover Heinze

Catherine Headen

James Small

3:45 PM

4:45 PM

4:45 PM

AI - A Critique

In this Q&A, Chris and Freddie will critique the fervor over AI. What’s hype? What’s real? Is this more a reflection that we are not living in a time of technological progress compared to the past? They’ll discuss the media’s coverage of AI, the collective reaction to it, and how we may want to think about its more practical implications.

Chris Bransfield

Freddie deBoer

4:45 PM

5:45 PM

5:45 PM

What Goes Around Comes Around

In a creative world exploding with rapidly shifting trends, drawing inspiration from the past can be an unexpected superpower for designers looking to create unique and timely work. Graphic designer and archivist Elizabeth Goodspeed will discuss the limitations of contemporary moodboards, provide examples of how designers (past and present) have been inspired by historic ephemera, and share insights into how she has personally incorporated archival content into her work as a designer and writer. We’ll close with some practical tips on how designers can begin to explore and engage with the past themselves.

Elizabeth Goodspeed

5:45 PM

5:50 PM

5:50 PM

GENUX Closeout

We’ll recap the highlights of the day + thank our speakers, sponsors, and attendees. 

Amy Parker

Alex Carr

5:50 PM

6:30 PM

6:30 PM

Meet New People!

Socialize and reflect on the highlights of the day. Solidify new relationships.. Beverages available.

FAQ

FAQ

The extra details to answer your GENUX questions.

The extra details to answer your GENUX questions.

The extra details to answer your GENUX questions.

What's the food situation?

Travel / Logistics & Parking

Tickets For AIGA Members?

What's the food situation?

Travel / Logistics & Parking

Tickets For AIGA Members?

What's the food situation?

Travel / Logistics & Parking

Tickets For AIGA Members?

Event Partners

Realizing a dream takes commitment and investment. GENUX2024 was made possible by the generous contributions of AIGA and WillowTree.

Realizing a dream takes commitment and investment. GENUX2024 was made possible by the generous contributions of AIGA and WillowTree.

Realizing a dream takes commitment and investment. GENUX2024 was made possible by the generous contributions of AIGA and WillowTree.

WillowTree

WillowTree

WillowTree

WillowTree, a TELUS Digital Company, is a premier, full-service digital experience agency for the world's most customer-centric brands.

AIGA Boston

AIGA Boston

AIGA Boston

AIGA advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to aplify the voice of design and create the vision for a collective future.